For today’s businesses and NGOs, boundaries are shifting, roles blurring and sectors merging. Commercial organisations are looking to become more sustainable, responsible and re-examining their purpose. NGOs, anchored in purpose, are drawing upon business principles to increase efficiency and impact.
The rules of engagement are rapidly changing as customer attitudes shift towards a more conscious worldview and they demand more from brands and organisations.
With a combination of commercial, social and sustainability expertise, A Bird’s Eye View is uniquely positioned at this intersection to help brands and organisations navigate, define their position and evolve in the changing environment to deliver greater positive value and impact.
To help brands and organisations transition to and thrive in a more sustainable future.
‘Business as usual’ is currently unsustainable and a wasted opportunity.
Challenge the norm, find your role, lead the change.
Helena continues to be a first phone call for me when I am searching for strategic counsel in a number of areas. Over the past two years, Helena has been a pivotal resource as we expand our market leading purpose platform for the agency.
Helena conducted an extensive review of our Purpose business and developed a business case, strategy and pathway to further leverage organisational strengths, build capability and advance our offer.
She led the effort to garner senior leadership buy-in and delivered a first-class implementation plan. Together with senior agency leaders, she helped design a strategy to generate greater commercial value and social impact.
Helena is a true strategic and implementation partner who brings fresh insights and thinking with a commercial and social lens. Her thought process helps to reframe organization-wide opportunities. Helena comes at assignments with a global mindset and is able to effectively engage with and work across teams and markets. Helena is a top-class business partner.
A Bird’s Eye View worked with Selfridges on our award-winning Project Ocean and Material World campaigns.
They worked closely with us to design and deliver in-depth research programmes which generated valuable insight into the campaigns’ value and impact, guidance for our future programme and communication, and help shape and reinforce our existing sustainability strategy and purpose.
ABEV bring a wealth of senior experience, considered challenge to stretch us beyond ‘business as usual’ and the right blend of big picture thinking and attention to detail.