Who We Are
A strategic business and marketing consultancy working at the intersection of commercial, social and sustainable development
Issues, events and changing stakeholder expectations are increasingly challenging brands and organisations’ relevance and licence to operate. They can also be a catalyst for positive change.
Established organisations are pivoting from what they do to why they exist, questioning where to best contribute in society and how to harness their assets to transition to a more sustainable and responsible business model which creates greater value.
New purpose-led disruptive organisations and brands challenging the status quo are looking for ways to bring ideas and social innovations to life and scale.
We help existing and new organisations define their role and relevance in society, and build a more differentiated, sustainable and impactful business.
Our purpose
To help brands and organisations achieve inclusive sustainable growth.
Our belief
‘Business as usual’ is currently unsustainable and a wasted opportunity.
Our philosophy
Challenge the norm, find your role, lead the change.
What We Do
We help organisations strengthen purpose, build a more sustainable business model for greater resilience and differentiation, and create a governance framework for accountability
Our modular approach is designed to inject new thinking, skills and expertise to help organisations successfully develop and execute strategy at any stage of their journey. Our Purpose, Strategy and Governance framework helps guide thinking and decision making to achieve short and longer-term outcomes.
PURPOSE
- Pinpoint issues, insights & impacts
- Strengthen & connect purpose
STRATEGY
- Create the case for change
- Design Purpose-led strategy and plan for value & impact
GOVERNANCE
- Develop goals for governance
- Assess impact, adapt & evolve strategy
How We Work
We see the big picture, identify the connections, frame the opportunities and develop pathways forward
Tensions between short-term deliverables and longer-term vision can create positive energy.
We work in partnership with client teams and key stakeholders to create bespoke strategic solutions. Whether it is a specific issue or an organisation-wide challenge, we bring a holistic perspective to every task and its role in the wider strategic opportunity.
What We Deliver
Fresh thinking and market-based collaborative solutions to help organisations thrive in a sustainable future
Strategy and plan for organisation-wide application
Helena continues to be a first phone call for me when I am searching for strategic counsel in a number of areas. Over the past two years, Helena has been a pivotal resource as we expand our market leading purpose platform for the agency.
Helena conducted an extensive review of our Purpose business and developed a business case, strategy and pathway to further leverage organisational strengths, build capability and advance our offer.
She led the effort to garner senior leadership buy-in and delivered a first-class implementation plan. Together with senior agency leaders, she helped design a strategy to generate greater commercial value and social impact.
Helena is a true strategic and implementation partner who brings fresh insights and thinking with a commercial and social lens. Her thought process helps to reframe organization-wide opportunities. Helena comes at assignments with a global mindset and is able to effectively engage with and work across teams and markets. Helena is a top-class business partner.
Lisa Sepulveda, Global Chief Client Officer
& President
Helping shape purpose and sustainability strategy through insight
A Bird’s Eye View worked with Selfridges on our award-winning Project Ocean and Material World campaigns.
They worked closely with us to design and deliver in-depth research programmes which generated valuable insight into the campaigns’ value and impact, guidance for our future programme and communication, and help shape and reinforce our existing sustainability strategy and purpose.
ABEV bring a wealth of senior experience, considered challenge to stretch us beyond ‘business as usual’ and the right blend of big picture thinking and attention to detail.
Daniella Vega, Director of Sustainability