Bagan Landscape


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New York Highline


Open Book Grass Landscape


Who We Are

A strategic business and sustainability consultancy working at the intersection of commercial, social, and sustainable development.

Issues, events and rapidly changing stakeholder expectations are increasingly challenging organisations’ relevance and licence to operate. They can also be a catalyst for positive change.

Established organisations are pivoting from what they do to why they exist, questioning where to best contribute in society and how to harness their assets to transition to a more sustainable and resilient business model which creates greater value.

New purpose-led disruptive businesses challenging the status quo are looking for ways to bring ideas and social innovations to life and scale in a responsible and inclusive way.

We help existing and new organisations redefine their role and relevance in society, and build a more differentiated, sustainable and impactful business.

Our purpose

To help brands and organisations achieve inclusive sustainable growth.

Our belief

‘Business as usual’ is currently unsustainable and a wasted opportunity.

Our philosophy

Challenge the norm, find your role, lead the change.

What We Do

We help organisations strengthen purpose, build a more sustainable business model for greater resilience and differentiation, and create a governance framework for accountability

Our modular approach is designed to inject new thinking, skills and expertise to help organisations successfully develop and execute strategy at any stage of their journey. Our Purpose, Strategy and Governance framework helps guide thinking and decision making to achieve short and longer-term outcomes.

  • Pinpoint issues, insights & impacts
  • Strengthen & connect purpose
  • Create the case for change
  • Design Purpose-led strategy and plan for value & impact
  • Develop goals for governance
  • Assess impact, adapt & evolve strategy

How We Work

Changing landscape diagram

We see the big picture, identify the connections, frame the opportunities and develop pathways forward

Changing landscape diagram

Tensions between short-term deliverables and longer-term vision can create positive energy.

We work in partnership with client teams and key stakeholders to create bespoke strategic solutions. Whether it is a specific issue or an organisation-wide challenge, we bring a holistic perspective to every task and its role in the wider strategic opportunity.

What We Deliver

Fresh thinking and market-based collaborative solutions to help organisations thrive in a sustainable future

Strategy and plan for organisation-wide application

Helena continues to be a first phone call for me when I am searching for strategic counsel in a number of areas. Over the past two years, Helena has been a pivotal resource as we expand our market leading purpose platform for the agency.

Helena conducted an extensive review of our Purpose business and developed a business case, strategy and pathway to further leverage organisational strengths, build capability and advance our offer.

She led the effort to garner senior leadership buy-in and delivered a first-class implementation plan. Together with senior agency leaders, she helped design a strategy to generate greater commercial value and social impact.

Helena is a true strategic and implementation partner who brings fresh insights and thinking with a commercial and social lens. Her thought process helps to reframe organization-wide opportunities. Helena comes at assignments with a global mindset and is able to effectively engage with and work across teams and markets. Helena is a top-class business partner.

Global, Edelman
Lisa Sepulveda, Global Chief Client Officer
& President

Helping shape purpose and sustainability strategy through insight

A Bird’s Eye View worked with Selfridges on our award-winning Project Ocean and Material World campaigns.

They worked closely with us to design and deliver in-depth research programmes which generated valuable insight into the campaigns’ value and impact, guidance for our future programme and communication, and help shape and reinforce our existing sustainability strategy and purpose.

ABEV bring a wealth of senior experience, considered challenge to stretch us beyond ‘business as usual’ and the right blend of big picture thinking and attention to detail.

UK, Selfridges
Daniella Vega, Director of Sustainability