Helena Wayth is the founder and driving force behind A Bird’s Eye View. She brings 18+ years of commercial experience in global organisations such as L’Oréal and Unilever ranging from managing large global brands, repositioning and building local businesses, to leading small entrepreneurial start-ups.
Her breadth of senior strategic and operational leadership experience spans markets (Asia, Europe, US, UK, Africa), sectors and cultures.
In more recent years Helena worked with several International NGOs including Oxfam and Marie Stopes helping deliver social impact at a strategic, programme and community level.
Believing that ‘business as usual’ is unsustainable and a wasted opportunity, she founded a strategic consultancy to help organisations strengthen their purpose, and build more differentiated, resilient and sustainable business models with clear governance frameworks of accountability.
Helena holds a Non-Executive Director Diploma, Masters in Sustainability and Responsibility and a bachelor’s degree in Business and Marketing.
Helena continues to be a first phone call for me when I am searching for strategic counsel in a number of areas. Over the past two years, Helena has been a pivotal resource as we expand our market leading purpose platform for the agency.
Helena conducted an extensive review of our Purpose business and developed a business case, strategy and pathway to further leverage organisational strengths, build capability and advance our offer.
She led the effort to garner senior leadership buy-in and delivered a first-class implementation plan. Together with senior agency leaders, she helped design a strategy to generate greater commercial value and social impact.
Helena is a true strategic and implementation partner who brings fresh insights and thinking with a commercial and social lens. Her thought process helps to reframe organization-wide opportunities. Helena comes at assignments with a global mindset and is able to effectively engage with and work across teams and markets. Helena is a top-class business partner.
A Bird’s Eye View worked with Selfridges on our award-winning Project Ocean and Material World campaigns.
They worked closely with us to design and deliver in-depth research programmes which generated valuable insight into the campaigns’ value and impact, guidance for our future programme and communication, and help shape and reinforce our existing sustainability strategy and purpose.
ABEV bring a wealth of senior experience, considered challenge to stretch us beyond ‘business as usual’ and the right blend of big picture thinking and attention to detail.
Helena is a very passionate marketer with a deep understanding of the beauty market – including its dynamics, the consumer, the products and the go to market.
With products always at the heart of everything she does, Helena opened our eyes to a very different way of approaching mix development. Working with her has definitely helped up take our thinking to the next level.
Helena brought a valuable commercial, consumer and systems perspective to the innovative sanitation projects and community owned initiatives in urban settlements.
Leading a multi-stakeholder project team, Helena used participatory research techniques to understand needs and barriers, and to test the relevance, appeal and feasibility of a new innovative sanitation technology and closed loop model.
Her work contributed to strategy revision, new collaborative partners, project escalation and additional funding.
What Helena achieved for our social enterprise, Sunny Money in only 6 months was something to behold. She is an outstandingly smart, focused, passionate marketer and retailer.
She developed and ran a pilot project for us in rural Kenya to challenge the sustainability of our business model. It had a simply huge productivity rate and impact on our thinking. I wouldn’t hesitate to employ her again.