Helena Wayth, Founder and Managing Director of A Bird’s Eye View.
Helena Wayth combines extensive international brand, business and sustainability experience with a passion for market based collaborative solutions that can tackle social inequality challenges.
With over 20 years of experience in global organisations such as L’Oréal and Unilever ranging from managing big budget brands to leading small entrepreneurial start-ups, Helena’s breadth of senior strategic and operational leadership expertise spans markets (Asia, Europe, US, UK, Africa), sectors and cultures.
Believing that ‘business as usual’ is unsustainable and a wasted opportunity, Helena founded A Bird’s Eye View to help organisations strengthen their purpose, build a more sustainable business model for greater resilience and differentiation, and create impact and governance frameworks for accountability.
Helena sits on the Board of two International Non-Profit Organisations, PATH and Practical Action, which focus on developing and scaling solutions in global health and technology equity to deliver lasting positive social change.
She has a Non-Executive Director Diploma, a Masters in Sustainability and Responsibility and a bachelor’s degree in Business.
Helena continues to be a first phone call for me when I am searching for strategic counsel in a number of areas. Over the past two years, Helena has been a pivotal resource as we expand our market leading purpose platform for the agency.
Helena conducted an extensive review of our Purpose business and developed a business case, strategy and pathway to further leverage organisational strengths, build capability and advance our offer.
She led the effort to garner senior leadership buy-in and delivered a first-class implementation plan. Together with senior agency leaders, she helped design a strategy to generate greater commercial value and social impact.
Helena is a true strategic and implementation partner who brings fresh insights and thinking with a commercial and social lens. Her thought process helps to reframe organization-wide opportunities. Helena comes at assignments with a global mindset and is able to effectively engage with and work across teams and markets. Helena is a top-class business partner.
A Bird’s Eye View worked with Selfridges on our award-winning Project Ocean and Material World campaigns.
They worked closely with us to design and deliver in-depth research programmes which generated valuable insight into the campaigns’ value and impact, guidance for our future programme and communication, and help shape and reinforce our existing sustainability strategy and purpose.
ABEV bring a wealth of senior experience, considered challenge to stretch us beyond ‘business as usual’ and the right blend of big picture thinking and attention to detail.
Helena is a very passionate marketer with a deep understanding of the beauty market – including its dynamics, the consumer, the products and the go to market.
With products always at the heart of everything she does, Helena opened our eyes to a very different way of approaching mix development. Working with her has definitely helped up take our thinking to the next level.
Helena brought a valuable commercial, consumer and systems perspective to the innovative sanitation projects and community owned initiatives in urban settlements.
Leading a multi-stakeholder project team, Helena used participatory research techniques to understand needs and barriers, and to test the relevance, appeal and feasibility of a new innovative sanitation technology and closed loop model.
Her work contributed to strategy revision, new collaborative partners, project escalation and additional funding.
What Helena achieved for our social enterprise, Sunny Money in only 6 months was something to behold. She is an outstandingly smart, focused, passionate marketer and retailer.
She developed and ran a pilot project for us in rural Kenya to challenge the sustainability of our business model. It had a simply huge productivity rate and impact on our thinking. I wouldn’t hesitate to employ her again.