What We Bring

 Helena Wayth

Helena Wayth
Founder & Managing Director

Helena Wayth

Helena Wayth
Founder & Managing Director

Extensive international business, brand and sustainability experience.

With over 20 years of strategic and operational experience in global organisations such as L’Oréal and Unilever, Helena’s breadth of senior strategic and operational leadership expertise spans markets (Asia, Europe, US, UK, Africa), sectors and cultures.

Believing that ‘business as usual’ is unsustainable and a wasted opportunity, Helena founded the consultancy A Bird’s Eye View to advise executive teams and boards on the risks and opportunities of effective sustainability strategies within a rapidly changing landscape. Clients include listed and private companies such as PwC Global, Barratt Developments, Informa, Beiersdorf, Edelman & Selfridges.

With a passion for disruptive thinking and innovative business models that create value and impact, Helena has published global studies on the evolution of stakeholder capitalism and how board diversity influences company climate action.

Helena currently sits on the Board of PATH, a global non-profit organisation using innovation and partnerships to develop and scale solutions to advance health equity. She serves as Chair of the Governance, Impact & Responsibility Committee.

Helena has a Non-Executive Director Diploma (2019), a Masters in Sustainability and Responsibility (2012) and a bachelor’s degree in Business (1996).

A RANGE AND DEPTH OF CROSS-SECTOR EXPERIENCE

What We Deliver

Fresh thinking and market-based collaborative solutions to help organisations thrive in a sustainable future.