09 Feb Unilever’s Axe celebrates male individua…

Unilever’s Axe celebrates male individua…

Posted by Anna Dobbie on M&M Global Shortcut, a fantastic new insight-led global campaign for Axe, evolving the brand’s positioning, relevance and role by challenging masculine stereotypes and empowering men to be themselves.

“Unilever-owned male grooming brand Axe has developed a new global campaign, entitled ‘Find Your Magic’, encouraging male consumers to express themselves.”

Read more and watch the new Ad : Unilever’s Axe celebrates male individua…