Posted on Marketing Week by Mindl Chahal, this is a great article about the insight, strategy and people behind Sport England’s disruptive and award winning This Girl Can Campaign.
“The UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 million women to start exercising, while 2.8 million who are aware of the campaign say they have become more active as a result, according to independent research released by Sport England last week.”
Click to read the full article: Marketer of the year Tanya Joseph on the future of ‘This Girl Can’ and Sport England’s strategy for 2016 | Marketing Week