10 Dec Mud Jeans – Case Studies – Ellen MacArthur Foundation

Mud Jeans – Case Studies – Ellen MacArthur Foundation

Great case study posted by Ellen MacArthur Foundation about  how Mud Jeans is exploring if circularity could redefine fashion and the customer experience.

“In a trend found with other commodities, cotton prices have become more volatile in recent years, seeing a recent peak when prices tripled from 2010 to 2011.¹ Mud Jeans are made with 30% recycled content and 70% organic cotton, a resource that is subject to similarly significant price fluctuation and supply disruption, but with extra focus on the provenance of the material. Identifying the vulnerability of their supply chain, CEO Bert van Son decided to make more effective use of the material that had already been purchased.”

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