A great story posted on WSJ by Resty Woro Yuniar about the evolution of the ride-share model, already well established in Indonesia, through the use of apps and a clever customer-focused approach, especially tailored to women.
“When Jakarta saleswoman Fitriyani wants to get somewhere fast, she, like many people these days, turns to a ride-hailing app.But Ms. Fitriyani’s preferred ride has two wheels, not four. That’s because the quickest, easiest way to get through Jakarta’s traffic-clogged streets is on the back of a motorcycle taxi, or ojek, as it’s called in Indonesian.The arrival of cheap, on-demand ojek services that can be booked through Indonesian smartphones is shaking up the way the country’s urbanites commute—and leaving car-hailing apps like San Francisco’s Uber Technologies Inc. behind in the dust.”
Click to read full story: In Jakarta, Ride-Sharing Apps for Motorcycle Taxis Rev Up – WSJ
Image: Warangkana Chomchuen/ Wall Street Journal