12 Nov Little fishy in your dishy? The iron tiddler that saves lives – Collectively

Little fishy in your dishy? The iron tiddler that saves lives – Collectively

Posted on Collectively by Cayte Bosler, this is a truly inspiring example of how consumer insight, collaboration and clever thinking can reposition and create a practical solution to change behaviour and make a significant impact.

“When the inventors of what is now known as Lucky Iron Fish first came to market, their product often wound up as a doorstop or paperweight. This ad hoc repurposing was a missed opportunity for everyone concerned because that hunk of metal, intended to be dropped in cooking pots, was supposed to help fight iron deficiency — an issue that affects about half the world’s population — by releasing controlled amounts of the mineral into people’s meals.”

Click to read the full article: Little fishy in your dishy? The iron tiddler that saves lives – Collectively