Posted on Sustainable Brands, an exciting and sector changing move by adidas, and very clever way to make sustainable sports gear very appealing and the new norm.
“Today, adidas announced Sport Infinity, the sportswear giant’s plan for a new breed of sporting goods that will never be thrown away. Instead, football (soccer) players will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D “super-material.” Every gram of sportswear, including the boots of Argentine soccer star Leo Messi, will be broken down to be remolded again in a waste-free, adhesive-free process that gives consumers more scope for personalization than ever before.”
Click to read the full article: adidas Reveals Plans to Close Materials Loops with Custom, Recyclable, Zero-Waste Sporting Goods | Sustainable Brands
Image credit: adidas