Posted on Sustainable Brands by Hannah Furlong, this article shares some insight into American’s expectations of business, the perception gap in trust and ethics, and types of communication channels that can help build trust and loyalty.
“Americans expect companies to make a positive difference in the world and have major concerns about corporate ethics, according to study results released this week. When it comes to earning their trust and support, they say communication from companies is key.”
Click here to read the full article: Survey: Most Americans Expect Businesses to Behave Ethically; 10% Trust Them to Do So | Sustainable Brands
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