Posted on Sustainable brands, this a great video worth a watch. Tapping into the spirit of fashion, self expression and closed loop recycling, H&M are leading the way to consumer attitude and behaviour change.
“H&M has released an inspiring film emphasizing that there is only one rule in fashion – to recycle your clothes! Starring and narrated by icon Iggy Pop, and featuring appearances by blogger Pardeep Singh Bahra, emerging designer Loza Maleombho and artist Daniel Lismore, the piece supports H&M’s Close the Loop collection and Global Recycling initiative, which to date, has recycled more than 260 billion pounds of unwanted clothing.”
Click to read the full article: H&M Film Asserts, ‘There Are No Rules in Fashion But One: Recycle Your Clothes’ | Sustainable Brands
Image credit: H&M