Posted on Sustainable Brands, this article describes how the Fashion Footprint app, currently in pilot, helps provide shoppers with more information to influence choice, and why its founder has deliberately chosen to highlight good practice and create a platform for companies setting new standards.
“The far-reaching social impacts of the fashion industry were catapulted into the global spotlight with the devastating collapse of the Rana Plaza garment factory in Bangladesh in 2013. Since then, the trade-offs of “fast fashion” have become an issue of urgent concern for NGOs and fashionistas around the world, spawning consumer-awareness and activism campaigns including Fashion Revolution Day; hard-hitting web series including Thread and Sweatshop; and just last month, a documentary called The True Cost.”
Click to read the full article: Fashion Footprint Tells Shoppers the Story Behind Their Clothing Choices at Point of Sale | Sustainable Brands
Image credit: Fashion Footprint