24 Jun Consumers willing to pay sharp premium for wildlife-friendly palm oil, claims study | News | Eco-Business | Asia Pacific

Consumers willing to pay sharp premium for wildlife-friendly palm oil, claims study | News | Eco-Business | Asia Pacific

Posted on Eco-Business, this article provides some insight into shoppers preparedness to pay a premium for sustainably grown palm oil, and some of the wider challenges and opportunities around conservation and agricultural production.

“Shoppers may be willing to pay a 15 to 56 per cent premium for palm oil produced without the destruction endangered species’ habitat, asserts a study published today in the Proceedings of the National Academy of Sciences.”

Click to read the full article: Consumers willing to pay sharp premium for wildlife-friendly palm oil, claims study | News | Eco-Business | Asia Pacific

Image credit: 1000 Words / Shutterstock.com