09 May Unilever says its socially responsible brands outperform rest | News | Eco-Business | Asia Pacific

Unilever says its socially responsible brands outperform rest | News | Eco-Business | Asia Pacific

Posted on Eco-Business, this article provides a great business case for imbedding sustainability and social responsibility throughout organisations and brands.

“Consumer goods maker Unilever says its brands that most fully embrace its CEO’s passion for sustainability perform the best, adding fuel to its oft-repeated argument that social responsibility is good for business. Of the more than 400 brands Unilever sells, those with the strongest sustainability credentials — such as Dove, Lifebuoy, Ben & Jerry’s and Comfort — have seen sales grow at a high single-digit or double-digit rate over the past three years, Unilever said on Tuesday.”

Click to read full article: Unilever says its socially responsible brands outperform rest | News | Eco-Business | Asia Pacific

Image credit: Corporate Citizenship