Posted on Sustainable Brands, this article describes the launch of important new indicators which will help organisations adopting circular economy principles create greater ongoing value.
“The Ellen MacArthur Foundation and Granta Design have launched new indicators which, for the first time, enable companies to assess how well a product or company performs in the context of a circular economy. The new Circularity Indicators measure the extent to which the material flows of a product or company are restorative. In doing so, they will enable companies to measure their progress in making the transition from linear to circular models, and to identify areas of further opportunity.”
Image credit: Pinterest