Posted by Matthew Jenkin on The Guardian, this article provides a brief insight into the values, ethics and priorities of millennials in the marketplace, and the business case for authentic values driven organisations.
“There’s a quiet revolution happening across Britain’s workforce, but it’s not about pay, hours or contracts. It’s a coup d’état led by the nation’s young, politically engaged jobseekers who demand employers enshrine values and ethics in their business model, not just profit. Almost half the workforce (42%) now want to work for an organisation that has a positive impact on the world, according to research carried out by consultancy Global Tolerance. The survey of more than 2,000 people in the UK found 44% thought meaningful work that helped others was more important than a high salary and 36% would work harder if their company benefitted society.”
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