I saw the post by Hannah Ritchie on Sustainable Brands about the ‘This Girl Can’ campaign aiming to inspire more women to get into sport. I find the campaign gutsy, inspiring and refreshing in how it portrays women and their relationship with sport. Take a few minutes to also watch the ‘Behind the scenes’ videos.
“Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.
The campaign’s first 90-second film, aiming to inspire women of all shapes and sizes to get off the couch, has generated more than 2.9 million views on YouTube in its first week and trended at number two on Twitter. FCB Inferno, the London agency behind the film, described it as “a celebration of active women designed to make the attainable aspirational.”
Sport England — which provides services and funding to sport in England — set out to promote grassroots sport among women to address the huge gender gap in exercise participation: In the UK, two million more men than women regularly exercise.”
“Sport England’s data shows 75 percent of women want to do more sport, so the question was: Why aren’t they doing so?”
To read the full article and see the video click: ‘This Girl Can’ Campaign Empowering Women of All Shapes and Sizes to Get Active | Sustainable Brands.
(Image credit: Sport England)