Posted on Sustainable Brands by Hannah Ritchie, I think this is a great example of values and purpose embedded in a brand. From engaging communication, supply chain transparency, through to the shared value for family farm suppliers, consumers and Stonyfield.
“Stonyfield Farm has taken the transparency of its supply chain to a new level by creating a source map for each of its ingredients.
The New Hampshire-based organic dairy brand worked with SourceMap to create a map detailing the location, farm conditions and history for each of its ingredients, ranging from the dairy farms that supply its milk to the peaches, pears and raspberries that flavor its products.
The company’s suppliers are predominantly small, family-run farming businesses; the source map includes a profile of the family behind the practice at each location.”
To read the full article click: Stonyfield Farm Continues to Drive Transparency with Ingredient Source Map | Sustainable Brands.
(Image credit: Stonyfield Farm)