A number of things resonated for me in this article by Raphael Bemporad posted on Sustainable Brands, particularly the words empower, authentic, deeper relationships, trust and human which should apply to brands, and beyond.
“The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.
From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.
CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.
So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?
We believe the answer lies in delivering on the unique combination of brand relevance and resilience.”
To read the full article click: Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015 | Sustainable Brands.
(Image credit: Adam J. Pearson)